Start a Brief
Service

A competitor brief built around one decision.

Send a decision question and the competitors that bear on it. You receive structured, source-backed evidence — not a slide deck of screenshots.

  • $150 pilot · 3 business days
  • From $350 · 5 business days
  • Asynchronous · no sales call
Two ways to start

Pick the scope; the method is the same.

Both are fixed, transparent entry pricing — one decision question, public evidence, a full source register.

Most common starting point

Two-Competitor Decision Brief

Two named competitors, or a client-versus-competitor comparison.

$150Launch / pilot price
Delivery
3 business days
  • One defined decision question
  • Two named competitors, or you vs. a competitor
  • Full evidence matrix and source register
  • Fact / Inference / Unknown throughout
Start a Brief

Five-Competitor Evidence Brief

Five named competitors against a defined research question.

$350Starting price
Delivery
5 business days
  • Five named competitors, one research question
  • Broader positioning and packaging coverage
  • Contradictions and open unknowns surfaced
  • Decision implications for your context
Start a Brief
What you send

A question and a boundary.

  • The decision you need to make, stated as a question.
  • Your company or product URL, if the comparison involves you.
  • The competitors to investigate — named.
  • Any background or context that narrows the work.
  • Specific areas you already suspect matter.
What we investigate

Public evidence, methodically.

  • Positioning and messaging across acquisition pages
  • Product claims versus documented, observable capability
  • Pricing and packaging that is publicly visible
  • Changelogs and release signals
  • Public review and customer-sentiment patterns
  • Observable product gaps with evidence behind them
  • Contradictions between sources
  • Questions that remain open after reasonable search
What you receive

A brief you can act on, and check.

Structured so the answer comes first and the evidence stands behind it.

01

Executive decision summary

The answer to your question first, in plain language, with the confidence it deserves.

02

Evidence matrix

Competitors against the dimensions that matter, each cell marked Fact, Inference or Unknown.

03

Source-backed observations

Each finding tied to a public source and the date it was checked.

04

Contradictions and limitations

Where sources disagree, and where the evidence stops.

05

Decision implications

What the evidence supports for your specific decision — and what it does not.

06

Source register

Every source, listed, so you can verify anything yourself.

How a finding reads

One record, three states.

Every observation in the brief takes this shape. The example below is illustrative — a real brief carries named competitors, live sources and check dates.

FactEX-01illustrative

Both products publicly document an API with rate limits stated on the pricing or developer page.

ObservationRate-limit figures appear on each vendor's public developer documentation.

Source
developer docs (public)
Checked

Decision implicationIf API ceilings matter to your buyers, the difference is verifiable and can be compared directly.

InferenceEX-02illustrative

One vendor appears to gate a capability behind a higher tier that the other includes by default.

ObservationFeature is listed under an enterprise plan on one pricing page and in a base plan on the other.

Source
pricing pages (public)
Checked

LimitationPricing pages change and may not reflect negotiated terms.

Decision implicationPackaging, not capability, may be the real differentiator here.

UnknownEX-03illustrative

Actual adoption of the capability among each vendor's customers cannot be established from public evidence.

ObservationNo public source reliably reports usage or adoption figures.

Source
—

Decision implicationTreat any adoption claim as unverified; we mark it Unknown rather than estimate.

Questions that fit

Bring a decision.

  • How do these competitors position the same capability?
  • Which advertised capabilities appear to be genuinely shipped?
  • Which statements can be verified, and which remain marketing claims?
  • How does publicly visible pricing and packaging differ?
  • What messages repeatedly appear across competitor acquisition pages?
  • What product gaps have public evidence behind them?
  • What remains unknown after reasonable investigation?
Out of scope

What public research cannot reveal.

Public evidence has limits. We will not imply access to, or invent, any of the following:

  • Not knowableConfidential roadmaps
  • Not knowableExact private revenue
  • Not knowableHidden internal strategy
  • Not knowablePrivate churn or retention figures
  • Not knowablePrivate usage metrics
  • Not knowableConfidential customer information
Start a brief

Send one decision question.

A Two-Competitor Decision Brief is $150 at pilot pricing and delivered in 3 business days. Send the question — no call required.

Start a BriefView Sample Report