Positioning
How to stake a claim the evidence can defend, against competitors who are already making theirs.
Service
The deepest engagement, scoped to the decision.
When the question is larger than a comparison — how to position, whether to enter, what to build toward — the Strategic Market Blueprint builds a wider evidence base and connects it to the call you have to make.
Decision contexts
Built for the choices that don't fit a single brief.
A Blueprint starts where a competitor brief ends: not “what do they do,” but “what should we do about it.”
Category entry
Whether a category is real, contested or manufactured — and what entering it actually requires.
Offer architecture
How to structure packaging and tiers relative to what competitors publicly do.
Product direction
Where public evidence suggests a gap worth building into, and where it does not.
Differentiation
The claims only you can make truthfully, separated from the ones everyone makes.
Competitor response
How the field is likely to read and respond to a move, based on observable behavior.
Market prioritization
Which segment or wedge the evidence supports going after first.
How it is scoped
The boundary comes before the price.
A Blueprint is scoped after the decision question, the research boundary, the depth and the deliverables are defined together. That conversation is where the work is made useful — and where the price is set. We do not publish a fixed number for it, because a number set before the boundary would be a guess.
Scoped individually — Scoped after the decision question and research boundary are defined.
What a Blueprint includes
- A defined decision and the boundary set around it
- A deeper evidence base than a single brief, synthesized rather than listed
- Positioning and offer options, each with the evidence for and against
- Explicit unknowns and the assumptions any recommendation rests on
- A source register you can audit
Where to start
Most work starts smaller.
If you are not sure a Blueprint is the right depth, start with aTwo-Competitor Decision Brief at$150. It is the fastest way to see how the evidence method reads against your own question — and it scopes a larger engagement well.
Start a brief
Describe the decision. We'll scope the work.
A Two-Competitor Decision Brief is $150 at pilot pricing and delivered in 3 business days. Send the question — no call required.